Why reengaging stopped-out students provides a well of opportunity for enrollment - Alcino Donadel, University Business

More colleges and universities are stepping away from focusing on enrolling potential prospects, opting to reengage with stopped-out students. Colleges overlooking this cohort may not be aware of the data that illustrates they’re ripe for picking. Despite freshman enrollment dropping this fall, overall undergraduate enrollment grew for the first time since the pandemic thanks to swaths of students choosing to reenroll, many of whom dropped during the pandemic. For example, Middlebury College was offering its third- and fourth-year students $10,000 to take the fall and spring semesters off due to an abscess of enrollment, Seven Days reports. Moreover, a survey from StraighterLine and UPCEA found that 61% of stopped-out students were either extremely, very or somewhat likely to return to school and earn a degree. This is great news for schools seeing their traditional-aged student prospects dwindling.

https://universitybusiness.com/why-reengaging-stopped-out-students-provide-a-well-of-opportunity-for-enrollment/