Using digital innovation to navigate challenges of student recruitment and retention - Times Higher Education

Microcredentials and other alternatives available to learners have increased the need for a student-centric approach, said Fadi Aloul, dean of engineering at the American University of Sharjah in the United Arab Emirates. Aloul said that his university focuses on “the three Rs” to improve the student journey. “We want to recruit the best students, we want to retain the students and we want to reward them with a degree,” he said. Aloul said that the digital evolution of the education sector during the Covid-19 pandemic showed that technology can assist teachers in improving the student experience. This has resulted in technology being embedded across all areas of student learning and life. He added that personalised communication is a key part of successful digital transformation.

https://www.timeshighereducation.com/campus/using-digital-innovation-navigate-challenges-student-recruitment-and-retention