The US labor market is rapidly evolving, driven by the rise of automation and AI, changes in federal spending, and demographic shifts including a swiftly growing aging population. The result is a fundamental shift in workforce priorities with the economy likely to see growth in higher-wage jobs. According to our research, this means that lower-wage workers will need to upskill and transition into new roles, potentially requiring another 12 million workers to change their jobs by 2030. With over 15,000 workforce development team members and 1.7 million people supported annually across the United States and Canada, the Goodwill network is the largest nonprofit provider of job training and career placement services in North America. Against the backdrop of rapidly shifting workforce demands, Goodwill Industries International and the network of 153 local nonprofits it supports realized they were uniquely positioned to help people from all backgrounds build the skills needed to seize new opportunities and navigate these changes.
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