Connecting college students with enriching work experiences - Carly D. Robinson, Katharine Meyer, and Susanna Loeb, Brookings

Many college students have access to jobs offering multiple benefits—such as competitive pay, opportunities to contribute to society, and career development—but they often do not apply for these enriching positions.  Simple outreach approaches can substantially increase college students’ applications to potentially enriching job opportunities. College students are particularly responsive to outreach that focuses on the wages of available jobs, even for jobs for which they say they are drawn by societal contributions or career development.

https://www.brookings.edu/articles/connecting-college-students-with-enriching-work-experiences/