Alternative credentials have become a driving force in education, increasingly favored by non-traditional students who helped reverse a decade-plus long trend of declines that started in 2010 and fell sharply during the pandemic. Likewise, this trend has been embraced by corporations and employers that are increasingly focused on hiring people based on skills rather than academic degrees. At a time when many students, especially older students, are questioning the ROI of a college education, alternative credentials are an easy way to align educational offerings with available jobs in the community. Although educational institutions have supported the interest in these programs, they could do a lot more to build alternative credential programs and connect students with potential employers.
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