Alternative non-degree credentials are slowly becoming higher education’s hottest learning modality. Enrollment is strong and employer buy-in is promising. However, two reports from UPCEA demonstrate that despite institutions’ increased infrastructure to provide these academic programs, challenges persist—and they’re leaving money on the table as a result. In a December 2023 report that studied nearly 100 UPCEA members representing institutions focused on online and continuing education, 94% said their institution offers alternative credentials, and 66% said senior leadership has become fundamental to their institutions’ strategic plans. These schools’ most common alternative credentials were non-credit certificates, professional certificates and digital badges.
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