Its analysis showed that in 2019, businesses favoured a range of marketing skills including performance, social media, mobile, as well as general ecommerce skills, what the firm described as “a mix of training that had largely remained unchanged in previous years”. Interestingly, many of the training priorities before the pandemic have not reemerged” – Richard Townsend, QA The company, whose clients include Coca-Cola, Nike, GM, Pfizer, and NestlĂ©, looked at the most popular skills courses from 2019-2022, covering 388 companies and 755,000 employees.
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