New Coursera survey shows high demand for industry micro-credentials from students and employers in tight labor market - Scott Shireman, Global Head of Coursera for Campus

In a competitive and fast-changing labor market, employers increasingly expect their entry-level talent to join their workforce already equipped with job-relevant skills and hands-on experience. At the same time, university-age students and their parents are thinking more critically about the ROI of traditional three and four-year degree programs: most notably, whether students will secure a job after graduation. As a result, Coursera is seeing universities and colleges around the world leverage entry-level professional certificates, also known as industry micro-credentials, and career-relevant skills training in their degree programs to improve student recruitment and graduate employability. 

https://blog.coursera.org/from-higher-education-to-employment/