A tsunami of alternative credentials is emerging to meet the shifting learning needs of those in the workforce. Higher education is looking beyond the dwindling market of 18-year-olds to lifelong, professional and continuing ed to sustain enrollments. While it may seem relatively easy to throw together a few classes that have identifiable market-driven skills and abilities as learning outcomes, in practice creating a successful certificate program involves much more, The most important link in the process is to reach out to business, government agencies, nongovernmental organizations and industry leaders to create a long-term, continuing, working collaboration on identifying the needed skills, knowledge and abilities.
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