Higher Ed, From Static to Dynamic - Ray Schroeder, Inside Higher Ed

Businesses are accustomed to changes in the marketplace: the demographics of customers and clients change through time. Products and services are constantly under scrutiny to ensure that they are finely tuned to the needs and desires of the marketplace. Efficiency, effectiveness and cost savings are encouraged and rewarded among employees and managers.  Higher education, on the other hand, over the past decades has become too comfortable in serving an unchanging market with a largely unchanging product, year after year, decade after decade. As a result, we see startling data on student enrollments. For example, fewer than half of all high schoolers want to go to a four-year college. 

https://www.insidehighered.com/digital-learning/blogs/online-trending-now/higher-ed-static-dynamic