Bringing together academic expertise and real-world insights over a pint or two, the inaugural Pints of Business event was held in Palmerston North last week. It was the first in a new series developed by Massey Business School in partnership with the Manawatū Business Chamber. Held at Brew Union on Wednesday 9 July, the evening event featured small-group discussions led by Massey academics in a round-table format. With participants drawn from a range of local industries, the goal was to spark candid, cross-sector conversations on some of the region’s most pressing economic challenges. Senior Lecturer Dr Wayne Macpherson, one of the academic contributors, said the informal setting helped break down barriers. “There was a real openness in the room — people felt comfortable sharing what was happening in their businesses and they were genuinely curious about what the research could offer.”
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