The global alternative credentials market for higher education size is estimated to grow by USD 1.84 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 15.3% during the forecast period. Widening skills gap is driving market growth, with a trend towards rise in non-traditional offerings. However, threat from traditional degree program providers poses a challenge. Key market players include 2U Inc., Bisk Ventures, Carroll Community College Foundation Inc., City and Guilds Group, Coursera Inc., Credly Inc., JPMorgan Chase and Co., New York State Education Department, NIIT Ltd., NorthEastern University, Pearson Plc, Purdue University Global, Simplilearn, Strategic Education Inc., Temple University, Udacity Inc., Udemy Inc., University of Michigan, University Professional and Continuing Education Association, and XuetangX.
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