The new Applied Communication (AC) specialisation is being offered to Bachelor of Communication (BC) students from 2025. This new specialisation, which can be taken as a major or minor, is designed to empower students with communication tools to effectively tackle some of the most pressing global issues around the challenges outlined in the United Nations’ Sustainable Development Goals (SDGs). Students will be taught how to develop cutting-edge communication applications, including strategic communication plans, community engagement strategies, case studies, policy briefs, white papers, advertising campaigns, communication advocacy campaigns, health communication interventions, environmental communication designs, digital stories, data-driven communication interfaces and future-ready communication platforms.
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