After writing for years about the benefits of certificates and short-term credential programs, especially for working learners, I had begun to feel inauthentic, like a self-help guru who doesn’t take her own advice. So I finally enrolled in one this spring: Google’s “career certificate” program in data analytics, available online through Coursera for $39 a month. According to the American Council on Education, which evaluates academic programs, my Google data analytics certificate program should have taken 175 hours and more than six months to complete. My shortcuts got me mine in about two and a half weeks. I still believe that quality certificate programs can help jump-start, restart, or advance careers. But they’re neither a stand-alone solution nor a silver bullet.
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